AI Tools That Actually Work For Your Business

Join the IBWG Workshop: AI Tools That Actually Work For Your Business.

Marketing is the engine that grows your business. In this workshop, you'll discover how to use AI tools to market your product faster, smarter, and with real impact. We'll cut through the noise and focus on practical strategies that actually drive results — reaching your ideal customers, standing out in a crowded market, and ultimately converting interest into sales. Whether you're bootstrapping on a tight budget or scaling aggressively, you'll walk away with actionable AI tools and frameworks you can implement immediately. No fluff, no theory — just the tactics that move the needle on your bottom line and help your business grow.

About the Speaker: Sara Bay @sarabay11 · SaraBay Marketing

Sara Bay is a senior marketing strategist and certified NLP coach with over 15 years of experience across the GCC, Levant (Lebanon and Jordan), and North Africa. She holds a Master's in Marketing and Communication from ESCP Paris and a Master's degree from ESA Lebanon. As a marketing expert for Solventum across the GCC and North Africa, she drives demand generation, brand strategy, promotion, pricing, and campaigns across healthcare. She also has extensive experience in food and beverage and customer services. Sara combines deep expertise in digital marketing, design, content creation, and AI tools with real-world experience building brands from launch to scale. Through SaraBay Marketing, she delivers practical, no-fluff marketing education that cuts through complexity and delivers results.

Event details:

📅 Tuesday, 06 October 2026

🕒 5:30pm - 7:00pm

📍 Venue: Haibu Space, Abu Dhabi Mall

Ticket prices :

IBWG members: FREE

Non-IBWG members: AED 150

Event Entry Policy

Admission to the event requires either an active IBWG membership or a paid event ticket. Attendees who do not meet either requirement will not be granted entry. Thank you for your understanding.